This is an example of where spending less doesn't give you more. With most minimal designs one can easily see when things don't line up or when a designer has done sloppy work. This was the case with the logo below, which was created by someone found on Fiverr. The designer probably promised a quick turnaround time and delivered, but when the client sat back and looked at his new logo, things didn't look right and he wasn't happy with what it would say about his business. This is because good design takes time, and even simplistic final products can involve a long process to get to that point.

The logo was then sent to DW for improvement. The red lines show the changes that were made to the existing image. It was re-created and the old one was discarded.

Here's what the client got:

• Pixel-perfect design
• Better emphasis on the name so that it would be more memorable
• Corporate colours that better match a financial company
• A quick turnaround time
• Two versions of the logo to allow for different formats
• A master file in Adobe Illustrator format that can be scaled to any size
• Various sized .JPG and .PNG files both with and without a transparent background

The red lines show changes that were made to the existing logo

The alignment was completely off on this simple shape

Final logo with better colours and more prominent name

Horizontal logo

Business card mockups