This was a fun little project. The client wanted to entice patrons to try more of the craft beers available at his bar. We discussed the end goal and came up with a simple concept. DW wrote the letters by hand, effectively creating a custom typeface based on Blackletter script. The resulting image is a mix of German roots, Chinese wording and simple yet effective imagery.

Here's what the client got:

• Personalised design based on client's requirement
• One-of-a-kind hand-written type that didn't come from an existing font
• An enticing image for customers at his bar
• CMYK print-ready file for printing

Final poster design

Detail

Final poster inside the bar