Custom lettering
This was a fun little project. The client wanted to entice patrons to try more of the craft beers available at his bar. We discussed the end goal and came up with a simple concept. DW wrote the letters by hand, effectively creating a custom typeface based on Blackletter script. The resulting image is a mix of German roots, Chinese wording and simple yet effective imagery.
Here's what the client got:
Final poster design
Detail
Final poster inside the bar