Patio Bar & Grill is an established bar and eatery in northern Taipei's Tianmu area, where many locals and expats enjoy a drink while watching sports . Having moved from its previous location where it was a sports bar for many years, the focus was on retaining the bar's identity and image while also making it more upmarket. DW was commissioned to re-brand the bar and to create a new menu as well as promotional material and mockups for the shopfront sign.

Here's what the client got:

• Various creative shopfront sign ideas
• A quick turnaround time
• A clean and legible menu fitting the bar's identity
• A simplified version of the logo to curb the high cost of outdoor signage
• Consistency in maintaining the brand's previous identity
• Logo image files on a transparent background to be placed over photos on social media

Final shopfront and logo

Mockups for shopfront

Menu outside

Menu inside